The oddsmaker
behind your
rankings
Toms River SEO is run by Jason Tauriello — a 25-year professional handicapper and gaming-company COO who treats Google rankings like betting lines. Here's the track record behind the edge.
Pro oddsmaker since 1999 · Co-Founder & COO, GAMBL.io · President & CEO, MMAforMoney.
From Vegas sportsbooks to Shore storefronts
Toms River SEO is run by Jason Tauriello — a professional oddsmaker and handicapper since 1999 who priced betting lines in Las Vegas, European and offshore markets, then went on to co-found and run GAMBL.io as COO and lead MMAforMoney as CEO. Two-plus decades of building data models that beat the house.
That’s the edge your competitors don’t have. We treat Google rankings like betting lines: model where the odds favor you, place the smart bets, and cut the ones that don’t pay. Hyper-local Jersey Shore instincts, sharp-bettor math — and the same statistical discipline that ran sportsbooks now ranks service businesses.
in high-stakes sports betting & iGaming marketing
valuation growth driven at a prior venture
revenue performance at a major sportsbook
From the sportsbook to the C-suite
Twenty-five years pricing risk, building data models and operating high-growth gaming companies. The same discipline that beat betting markets now ranks Jersey Shore service businesses on Google.
- 011999 – 2003
Online Content Moderator
TheRX.com · OnlineCut his teeth in the first modern online gaming community — moderating discussions between offshore sportsbooks, handicappers and players, and learning how engaged audiences are built from the ground up, pre-social media.
- 021999 – 2024
Professional Handicapper & Trader
Freelance Sports Trader · Las Vegas, NVSpent 25 years pricing live betting lines and beating the market — researching teams and players, building optimized betting strategies, and tracking every result in proprietary models. Shared free public picks for over 18 years.
The result20+ years pricing uncertainty with data - 032004 – 2008
Founder & Business Owner
CW Handicapping Community · OnlineGrew a startup gaming community into a global top-5 platform in four years using advanced analytics and strategic alliances — his first proof that data-centric growth tactics and community building scale.
The resultGlobal Top 5 platform in 4 years - 042008 – 2010
Oddsmaker
BFC Sportsbook · Combat SportsSet and adjusted competitive odds, managed betting volume, and used statistical modeling and machine-learning techniques to transform the book's combat-sports offering into one of its strongest revenue lines.
The resultTop 5 revenue earner · +7% oddsmaking accuracy - 052017 – 2019
Director of Operations
Wagerr.com · Belize City, BelizePromoted to Director of Operations within three months, overseeing a 30-person global team and reporting to 8,000+ investors at the first blockchain-based sportsbook. Led the marketing engine through nine-figure growth.
The result20x value growth · $10M → $206M market cap in 6 months - 062013 – 2025
President & CEO
MMAforMoney.com · Las Vegas, NVBuilt and led a 12-person remote team turning MMAforMoney into a leading betting-education platform for niche sports — 1M tweet impressions a month, a 50K+ community, and a weekly podcast with high-profile guests.
The result500% increase in client acquisition - 072020 – Present
Co-Founder & Chief Operations Officer
GAMBL.io · Birkirkara, MaltaCo-founded and operates a blockchain gaming platform combining sportsbook, exchange, casino, lottery and poker — owning strategy, finance, SEO, marketing technology and a world-class remote team across multiple global offices.
The result95% employee retention · 10+ international partnerships
The operator foundation
Before the sportsbooks, the same operator discipline built skylines. Two decades of negotiating high-stakes contracts and managing large teams laid the foundation for everything that came after.
Senior Vice President
Ran a 100+ employee union construction firm specializing in large-scale commercial stone — overseeing $5M+ in annual contracts, negotiating terms with developers and subcontractors, and delivering high-profile jobs on time and on budget.
- Rockefeller Center
- Trump Towers
- Memorial Sloan Kettering
- Rutgers Football Stadium
- The Holland Tunnel
Retail Sales Manager
Built sales strategy and led a high-performance team on $100K+ residential and commercial projects, exceeding targets and learning how to penetrate affluent, relationship-driven markets.
Credentials, not buzzwords
Local SEO is full of guarantees nobody can keep. The edge here is a real, verifiable track record of pricing risk and operating data-driven gaming companies.
Top 101 Sports-Industry Directors (U.S.)
Named to BestStartup.us's Top 101 Directors in the Sports Industry — a list drawn from over one million tracked startups and three million key executives.
20+ years in iGaming & blockchain gaming
Co-Founder / COO of GAMBL.io, former Director of Operations at Wagerr.com and President & CEO of MMAforMoney — three ventures founded and led.
Published voice in sports betting
Built a 50K+ following and a weekly podcast at MMAforMoney, hitting 1M tweet impressions a month and featuring on industry podcasts like BettingStartups.
Seton Hall University
B.A. in Political Science, with Pre-Legal Studies at Seton Hall University School of Law — a New Jersey native who knows the local market firsthand.
Jason has a real team-player mindset. As a COO, he is capable of successfully coordinating any project while allowing his subordinates enough space to develop their creativity. His communication and people skills are excellent, and he is able to coordinate large groups of people with success.
How setting odds became a ranking system
The Search Odds Report isn’t a gimmick — it’s 20+ years of oddsmaking applied to Google. Here’s exactly how the discipline that priced sportsbooks now prices your local search market.
pricing live betting lines in Vegas, European & offshore markets
of statistical modeling, risk pricing & data analytics
vanity metrics — every report tracks real ranking & lead movement
On a betting desk you price every outcome by its true probability. We do the same to every local keyword — grading “plumber Toms River” or “Brick HVAC repair” as a Favorite, Even Money or Long Shot before a dollar of effort is spent.
Sharp bettors don’t chase favorites at bad prices — they find mispriced lines. We find the high-intent “near me” searches your competitors ignore or rank poorly for, where the effort-to-payout odds are tilted in your favor.
You never put the whole bankroll on one bet. We spread your budget across towns and services — protecting the rankings you already own while pushing on the winnable ones, so the portfolio compounds instead of gambling on one keyword.
In betting, beating the closing line proves your edge was real. Every month the Search Odds Report shows exactly how each keyword moved — up, down or holding — so you see whether the bets are paying, not just a vanity traffic chart.
Profit lives in market inefficiency. Ocean County is a smaller, less-contested market than the national field — we exploit that with town-specific pages and Google Business Profile work that national agencies never bother to localize.
Put 25 years of edge to work for your business
Get a free Search Odds audit — we'll pull your rankings, Google Business Profile and top local competitors, then show you exactly where the odds favor you.
- Free local SEO + Google Business Profile review
- A keyword odds map for your top services
- A clear next move — no pressure, no jargon